Bannon, Carlson and... Liz Truss? Exploring the One-Time PM's Attempt for Make America Great Again

The former UK leader, began the premiere of her YouTube show with a vow to reveal "the evil-doers" attempting to weaken the UK, United States and European nations. She explained she would reveal how an "worldwide alliance of leftists function to undermine popular rule and the will of the people."

"We're going to look at the Trump revolution and understand how it can be replicated in Britain," the former PM stated. "We'll be talking to the key figures of the Make America Great Again campaign."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a type of revolution," remarked John Solomon. His media outlet Just the News will carry the ex-PM's new broadcasts.

Forging Alliances in the Maga Media Ecosystem

UK-based allies, such as a counselor supportive of Reform, have also helped her set up the Liz Truss Show. The production is competent, if somewhat rudimentary. The show has attracted 10,000 subscribers in her debut week and her first episode garnered 67,000 views across the same period.

It is a humble beginning, but in partnering with John Solomon, the former PM is being pushed into a well-developed political media sphere generating and disseminating Make America Great Again themes. Its obsessions include accusations of information control by the mainstream media and a desire to dismantle a conspiratorial 'deep state' – which the ex-PM holds responsible for the swift end of her disastrous time in office.

"The platform is not well-known beyond the pro-Trump media sphere, but it does have credibility there, primarily thanks to Solomon, who gives commentary on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Donald Trump," noted Alex Hinton, who has closely studied the Trumpist political wave.

A Controversial Partner

Her effort to bring Maga media to Britain has pushed her closer to contentious individuals such as John Solomon.

He established the platform following criticism after he was accused of circulating false stories about the President's actions in the Ukraine, as well as contentious articles about the former US ambassador to Ukraine.

These allegations were amplified within the pro-Trump outlets, with the journalist appearing as a regular guest on the prominent Fox News show. Donald Trump boosted Solomon's reporting.

Solomon made the reports about Ukraine in a series of columns for the political newspaper The Hill, where he had already been re-designated as an opinion writer following internal criticism regarding his reporting. His narratives were pivotal in the then-president's request for the Ukrainian government to look into Hunter Biden and his father in 2019. This pressure led to impeachment proceedings against the president. Senators later found not guilty the commander-in-chief.

Not long after Solomon left the newspaper in late 2019, the outlet announced it was performing a assessment of his reporting concerning Ukraine. It found the journalist had relied on questionable informants and said he "failed to identify key facts about main Ukrainian informants, including the detail that they had been charged or were under investigation."

Joining the Network

His media appearances are a example of the conservative ecosystem Truss is becoming part of. He discussed his endorsement of Truss's project on a program he presents on the right-wing channel, a political media platform that is the base for the pro-Trump commentator former adviser Steve Bannon and on which commentator Tucker Carlson also appears. She has already spoken with the political operative on a debut installment.

By partnering with the journalist and his outlet, Truss has become a small part in a extensive web of right-wing publications that often cross-promote stories.

The journalist's broadcasts have repeatedly hosted figures such as commentator Mike Benz, a conservative commentator whose disparagement of the foreign aid agency was cited by Elon Musk as reasoning behind closing the government body.

An International Strategy

Even though the former PM's unnatural presentation and political travails have been mocked at home, some US observers do not dismiss her efforts to rebrand as a British branch of the pro-Trump media ecosystem.

"One must regard people like Truss seriously, even if you may not want to take them literally," commented Rob Flaherty, who was employed in the Biden White House.

"Observers witnessed how in the recent campaign President Trump utilized that ecosystem to disseminate his views. Undoubtedly that sphere transmits and affects debate overseas. It appears fairly obvious to me that the conditions in the United Kingdom are akin to what allowed this non-mainstream media network to prosper in the US."

Alan Finlayson, said the digital right-wing media sphere was already exerting influence in Britain.

"Online platforms knows no borders," Finlayson remarked. "There's a kind atmosphere within which ideas travel – sometimes taking an extreme form and other times more moderately – but which is interlinked."

The academic said the growth of the online right in the UK lately meant the "potential to have a growing impact is considerable."

Global Goals

"Liz Truss along with political figure Nigel Farage in the recent past appeared at the Conservative Political Action Conference, where I watched as they deployed pro-Trump themes ahead of the {king of Maga|

Christopher Jackson
Christopher Jackson

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on business and society.